- Reviews ford bluecruise handsfree technology update#
- Reviews ford bluecruise handsfree technology professional#
"We learned the journey for over 25% of our customers was difficult due to an impairment.
Reviews ford bluecruise handsfree technology professional#
Like other marginalized groups-not to mention the intersectionality-an ERG for members of the disability community is an essential component in reaping the greatest benefits of their professional livelihood.Īt an external level, Williams said, Ford is constantly listening to customer feedback. The truth is disabled people make up a not-insignificant percentage of the workforce at most technology companies, although the community continues to encounter barriers with regards to how they’re represented in the diversity reports published annually by companies. While Ford isn’t a technology company by trade, they nevertheless follow a similar path as their techie contemporaries in this sense. Ford’s disability-oriented ERG is not dissimilar to how similar groups function at other companies such as Amazon, Apple, and Salesforce. The group, Williams told me, provides disabled employees and their allies support in networking and other opportunities with like-minded people within the organization. In a recent interview conducted over email, Williams explained the goal internally at Ford is to empower all employees to “feel that they belong.” Last year, workers formed an employee resource group, or ERG, called Ford Empowering Diverse Abilities (FEDA). Lucretia Williams, Ford’s chief strategist for accessibility, expounded on that ideal. The company’s mission is stated simply on its accessibility website: “We’re proud to facilitate the building of human-centered accessible vehicle conversions.”
For them, the BlueCruise ad reflects the company’s institutional belief that disabled people should have the same freedom to go places as anyone without a disability.
Reviews ford bluecruise handsfree technology update#
The BlueCruise software update highlights a series of new features and enhancements – including Mustang Mach-E games, EV charging and driving upgrades as well as F-150 productivity features – Ford has delivered in the first year since launching the technology.Like countless other corporations, large and small, Ford is a staunch advocate in advancing equality and representation via ongoing DEI efforts.
“Ford is helping lead the mainstream adoption of advanced software update capability, similar to how smartphones changed the world of flip phones.” One day you’re driving normally and the next hands-free,” said Farid Abdulhadi, program manager, Ford Power-Up Technology. Ford BlueCruise software updates are a powerful example of this. “Ford Power-Up technology is the gift that keeps giving. Recent BlueCruise data also shows customers are driving hands-free on highways most between Dallas and Houston, Salt Lake City and Las Vegas, and Cape Canaveral and Ft. This is another example of Ford bringing innovations to the masses, not just the few. The pace of BlueCruise hands-free highway driving is accelerating as customers more than doubled mileage from last month alone – from 4.5 million miles to 10.6 million miles. Ford is using anonymized data insights customers voluntarily share to make BlueCruise even better by refining visuals, sensing and steering for more natural performance. “BlueCruise is a great example as customers have driven more than 10 million miles hands-free in just one year since we launched the capability and delivered it with a Ford Power-Up software update.”īlueCruise caps the first year of Ford Power-Up software updates, demonstrating the transformative capability to improve many computer-controlled vehicle systems – which most other major automakers lack – to regularly make vehicles better and deepen relationships with customers. “We are rapidly increasing the number of digital vehicles on the road with new services that create ‘always-on’ customer relationships with great software experiences,” said CEO Jim Farley. This adds to customers who bought vehicles with BlueCruise equipped at the factory, totaling about 66,500 customers enjoying hands-free highway driving. Nearly 15,000 2021 F-150 and Mustang Mach-E customers already completed the BlueCruise software updates with another 35,000 in process.
Ford BlueCruise is sweeping North America with F-150, Mustang Mach-E and other Ford vehicle customers accumulating 10.6 million miles of hands-free highway driving since the technology launched in July 2021.Īnd now Ford Power-Up software updates are bringing BlueCruise to even more customers who bought vehicles before the technology launched.
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